Kenyan based African designers are contesting to win the African Designers for Tomorrow competition, which will see their collections showcased at Berlin Fashion Week 2015. Did we forget to mention Germany’s Vogue Editor-In-Chief will sit on the final judging panel?
Minimally-styled matchstick mannequins were draped in local designers’ wear at Nairobi’s Blankets and Wine July event to promote the African Designers for Tomorrow competition.
This month, Kenyan based apparel, accessories and home décor African designers are encouraged to apply for the competition. The preselection jury of four in Nairobi includes Diana Opoti of Designing Africa TV, while the final judging panel of five, includes Germany’s Vogue Editor-In-Chief, Christiane Arp in Berlin, who will select the winner.
The top designer will have a chance to showcase their collection at Berlin Fashion Week 2015.
FA254’s aim is to promote the continent’s luxury goods on a global platform. The African Designers for Tomorrow competition will equip the ten finalists with skills to take their craft to the next level, by giving them an opportunity to:
Attend a five day fashion seminar, participate in a two-month mentoring production program
Exhibit their work at the Swiss embassy in Nairobi
Experience a one year consultation program from FA254
Receive a book compilation of their work and collection.
Applicants must apply before August 20th, and will proceed to the open casting call at Nairobi’s Shifteye Gallery between August 25th and 26th.
“FA254 discovers and promotes new talents in order to rebrand Africa through young and creative minds. Our vision is to celebrate contemporary African richness and creativity,” reads the website of the company founded in 2013 by former Kenyan-German model, Waridi Schrobsdorff.