TROPICS MAGAZINE – In recent years people with albinism have become the victims of a macabre ‘black market’. Albino hands or legs are sold from five to twenty thousand dollars to be used as a talisman. And, since December 2006, more than 56 people have lost their lives and thousands of others have been mutilated.
The “Tropics Support Albinism” campaign is TROPICS MAGAZINE’s first of several planned albinism media awareness campaigns using the new and old media platforms to help broadcast a positive message that should help boost the self-esteem of the numerous victims of albinism attacks in Africa and around the world.
Albinism is a rare group of genetic disorders that cause the skin, hair, or eyes to have little or no color. Albinism is also associated with vision problems. According to the National Organization for Albinism and Hypo-pigmentation (NOAH), approximately one in 17,000 people have a form of albinism. While most people with albinism have very light skin and hair, not all do. Oculocutaneous albinism (OCA) involves the eyes, hair and skin. Ocular albinism (OA), which is less common, involves primarily the eyes, while skin and hair may appear similar or slightly lighter than that of other family members.
Previously, the UN human rights chief has condemned a recent spate of “horrific attacks” on people with albinism in Tanzania. “To mark its 4th year anniversary, Tropics Magazine is collaborating with some of the brightest and most creative minds to make the target audience acutely aware about these discriminations that bring shame to our continent. We count on the support of young people around this campaign that has just been launched online with the goal of ending the stigma associated with albinism,” announced the Editor-in-Chief of TROPICS MAGAZINE.
“The Tropics Support Albinism” campaign, created by the twice award-nominated global magazine, uses a comprehensive multimedia approach that will include online, television, radio, print and out-of-home advertising at a later stage. Ads will run in more than 30 countries worldwide for at least 12 months. Financial partners are invited to pledge their support to organizations such as ANIDA which are devoted to protecting people with albinism. ANIDA is a non-profit organization created in early 2011 and whose goal is to support medical and social needs that these people face in Africa.
With ANIDA as a first partner, TROPICS MAGAZINE is determined to “Change the way the world reacts to albinism.”
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Written by Venicia Stelle Guinot.