Good design is becoming a must-have in the enterprise, too


Over the past few years, a wave of consumer web startups focused on design have been making their mark on shopping, fashion, communications and social networking. But, as these startups — from Pinterest to Instagram — become billion-dollar players influencing how consumers use the web and mobile apps, the trend of design as a major tech differentiator has started to infiltrate the world of the enterprise, too.

I found the latest example of this phenomenon in a quiet neighborhood of West London, about a block away from the Turnham Green tube stop, in the office of server monitoring and visualization startup Server Density. Server Density founder David Mytton tells me that the startup, which has 12 employees including two full-time designers, takes as much as it can from design giant Apple (s AAPL).

Server DensityThis is a company that manages data about servers and is selling its service…

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