Who’s the designer behind Beyoncé’s seductive Super Bowl look?

When Beyoncé Knowles appeared onstage to perform her much-anticipated halftime show, you can bet folks were swooning as much over what she was wearing as her voice. Beyoncé’s Super Bowl outfit, much like her live singing, did not disappoint.

Pepsi Super Bowl XLVII Halftime ShowAfter strutting forward confidently in what appeared to be a layered micro-mini dress, the superstar proceeded to strip off a cropped motorcycle jacket and skirt as she danced.

Tossing what were sure to become cherished mementos into the crowd, she revealed a shockingly beautiful, sexy garment that merged the best of a modern superwoman’s costume with the sensual elegance of lingerie.

This spare leotard constructed of python, iguana, leather and lace was engineered by a little known designer who is appreciated in fashion’s inner circles for his draping gowns. This new kid on the style block has dressed Knowles for evening before, but it was surprising to some that she selected him for this moment of heightened drama.

But as Knowles stood enveloped by smoke, fire and swirling hair, its hard to imagine a piece of couture that could have better encompassed the fierce, driven energy she delivered Sunday.

Designer Rubin Singer, the creative force behind the look, received the assignment to create Ms. Knowles’ costume shortly after Thanksgiving. When her stylists Raquel Smith and Ty Hunter reviewed the sketches for his fall 2013 collection, Singer was selected in part because his Valkyrie-themed storyboards fit well with the show’s female-empowerment aura.

The pop queen’s bold female dancers, all-female band, and songs of liberation were perfectly complemented by the thrilling legend of women warrior spirits.

“The stage costumes [were] based on Singer’s upcoming fall 2013 collection entitled ‘Valkyrie’s Dominion,’” reports The Hollywood Reporter about the ensembles. “In Norse mythology, a Valkyrie is a female figure who decides which soldiers die in battle and which live.”

Eighties designers such as Azzedine Alaïa and Claude Montana were cited as additional points of inspiration by experts, in addition to the stark photography of fashion legend Helmut Newton.

Two months and 200 man hours later, Singer and his team of 14 craftspeople engineered Knowles’ attire based on these concepts, a carefully-constructed fashion feat that withstood hours of hard dancing during a week full of dress rehearsals.

“This piece is truly couture in every way,” Singer said of the design  “My seamstresses were assembling all of the leather and exotic skins individually by hand. All of the pieces were separate details that were all constructed on her body. We had to make the bodysuit have a tremendous range of motion and flexibility. Beyoncé is such a fierce and intense performer, we could not have the outfit constrict her in any way.”

In addition to the jackets worn by the 120 backup dancers, Singer also created the body suit and dress worn by Kelly Rowland and Michelle Williams respectively for their mini-reunion.

Knowles accessorized her outfit with beige fishnet stocking and “black ankle boot Proenza Schouler heels,” according to MTV Style.

“It’s the biggest moment of my career,” Singer told The New York Times about being selected to dress Beyoncé for the performance. “My business could have legs from this.”

Mr. Singer currently sells his dresses at Neiman Marcus in addition to over a dozen smaller stores. His fall/winter 2013 collection will be available for viewing by appointment only at his atelier during Fall 2013 New York Fashion Week.


Follow Alexis Garrett Stodghill on twitter at @lexisb. Source: TheGrio



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